Matina Gjurasic
Area Consultant (Post-Yugoslavian countries)
Dr. Matina Gjurašić is a Research Associate at the Institute for Tourism in Zagreb, Croatia. Before pursuing an academic career, she gained international industry experience with several leading global hotel groups and luxury hotels. Her academic interests reflect a close understanding of hotel operations and the guest experience.
Dr. Matina Gjurašić is a Research Associate at the Institute for Tourism in Zagreb, Croatia. Before pursuing an academic career, she gained international industry experience with several leading global hotel groups and luxury hotels. Her academic interests reflect a close understanding of hotel operations and the guest experience.
Alongside her research, she has been involved in regional tourism planning in Croatia and in conducting feasibility studies for hospitality projects. Her research interests include service quality, consumer behavior, and hotel performance, with a particular emphasis on sustainability and climate change adaptation in hospitality.
She holds an MBA in Hotel Management from EHL Hospitality Business School and a PhD in Management of Sustainable Development from the University of Rijeka, Croatia. Drawing on her industry and academic experience, she is committed to strengthening collaboration between hospitality educators, researchers, and industry professionals.
